Consumers are rising up and learning their rights, which is a great thing – so many of us have taken home trousers that shrunk in the first wash, or been charged twice for a utility. But some consumers are as unscrupulous as the worst snake oil salesmen, and some are mis-informed. For example, there is a common misconception that if a product is incorrectly advertised / labelled as one price, retailers have to let you pay it. However this is untrue.
Exceptions to the Rule:
- There has been a deliberate attempt to mislead the consumer.
- The order has been accepted and confirmed.
- You are already in possession of the goods, having completed the sale.
Otherwise, you the retailer are under no legal responsibility to sell your goods at a mistaken price. If the customer insists, point them to this Which page on consumer law.
