Setting up a Profile
- Put in your name, email address and password. Make a note of the password.
- Upload an image – Break out of that egg. People generally assume ‘eggs’ are spam.
- Write an informative bio, with a link to something other than your website – a blog or facebook page for example.
- If you have a real world shop, input a location.
- Insert your website.
What to Post
- Post in moderation. 5 a day max.
- Post special offers and consider creating a Twitter specific discount voucher for your followers.
- Retweet selected, excellent posts that your followers may be interested in.
- Post a combination of marketing and non marketing material.
Getting Followers
- Find people. You can find people using Followerwonk‘s free version, or Twitter’s search function.
- Follow people in the same industry, people who might be interested in your product / service, people in your town.
- Add a Twitter button to your marketing literature, emails and facebook page, so people can sign up easily.
- Add personal friends (if they are mature and responsible).
- Participate in your community.
Building Community
- Do retweet – especially from people you wish to connect with.
- Do Follow Fridays – i.e. #FF @targetcustomer @supplier @client
- Mix it up. there’s no point in re-connecting with the same people.
- Look for free networking in your local area.
- See if there is a local tweetup group where you can meet other, local businesses – for example in Lancaster, Jane Binnion and the Lancaster Ethical Small Traders Association have collaborated to create a Lancaster Tweetup group.
