I’m a big believer in social sharing media. These posts have the potential to go viral extremely quickly, and to reach a diverse group of people who may well buy your products. My favourite platforms are image based, easy to share and SEO friendly:
- Tumblr – easy interface, searchable tags. One of my posts – about something controversial, but offering a list of positive solutions – got over 1,500 shares within about a week.
- Pinterest – Another easy to use interface following the style of pinboards – especially useful for fashion and homeware businesses. Invite only at the moment.
- Hootsuite – has enabled me to organise my social media campaigns perfectly, and time promotions with product release dates etc. It’s useful to keep track of community engagement and CTR as well.
