If you’re looking for the best web designers Lancaster has to offer, UA Media is the name on everyone’s lips. We specialise in creating compelling websites that can attract extra customers for your business by holding high search engine rankings. However, high rankings on their own can’t force your visitors to stay on your site long enough to read the messages you want to put across, or encourage them to make a purchase. That’s why UA Media also creates SEO-friendly, well-written and engaging content that will hold your readers’ attention and spur them to take action.
So, if your company has a website and you haven’t a clue what SEO means, you could potentially be losing out on serious profits. Sadly, there are some web designers in Lancaster and many the world over who are happy to “churn out” websites for companies that fall short of the mark. Not only can this result in poor search engine rankings (who’s going to spend money with your business if they can’t even find you on the internet?) and lack of sales, but it can also harm your company. Without well-crafted content and excellent digital marketing, visitors to your site may be left with a bad first impression of your business. As if this wasn’t bad enough, a poorly-designed website can also cause you harm when it comes to how search engines view you. They might not be human, but search engines hold a huge amount of sway when it comes to helping make your site more visible, and some out-of-date SEO techniques (or no SEO techniques at all) can cause a business to vanish off the map.
So, if you’re concerned that your website isn’t performing as well as it should be or you want to create a great site first-time around, it’s time to speak to the professionals at UA Media. We use the latest techniques to make sure our clients’ websites perform at optimum levels and, as popular search engines like Google love to constantly change their algorithms, the team at UA Media has its fingers firmly on the pulse.
Keywords are a great example of how SEO can help or hinder your site. Back in the good old days, stuffing your web pages full of certain words and phrases could help you shoot to the top of search engine rankings. However, after a considerable amount of abuse, Google decided to alter its algorithms to penalise sites that opted for “keyword stuffing” and instead reward those which focused more on quality and unique content. This doesn’t mean that if you’re trying to sell dog food online, you can’t include the phrase “dog food online” on your website; it just means you need to take a slightly-different approach. There are probably hundreds of companies competing to attract customers with the words “dog food”, so using long-tail keywords is likely to work much better. For example, we can help identify the best long-tail keywords for your audience through use of Webmaster Tools and Google Analytics, helping you attract traffic via searches for “vet-recommended dog food online” instead of just “dog food”.
So, if you want your new or redesigned site to have professional SEO, make sure you choose the best web designers in Lancaster by calling the UA Media team on 07731 488243 today.
