Techniques I Would Recommend
- Place a sign up link on your website if you haven’t already.
- Incorporate the link in Social Media, via apps and html.
- Allow customers to opt in via confirmation emails.
- In person. Conferences, exhibitions, trade fairs – just take names.
- Offer a free, useful course or tool that gets people interested in the company.
I would NOT Recommend
- Website pop-ups. I close these instantly, and it immediately puts me off the site.
- Flashing banner ads. Just say no.
- Buying mailing lists – unsolicited emails can get you marked as spam.
- Automatic sign-ups – irritating and semi-illegal.
- Sending 2-3 mailers a day. Think quality, not quantity.
Here at UA Media, we use Constant Contact. Their mailing list service helps you improve conversion rate and filter out uninterested recipients with an easy opt out system – it also tracks bounces, reducing the likelihood of your company being labelled a spammer. I can testify that their customer service is great (perky, cheerful Americans).We create bespoke code for our client mailers, tailored to your needs, customised with text, pictures and promotions.
